DTRIC Insurance recently started a TV ad campaign featuring their mascot, rendered in animated CGI. Not sure if this mascot is new or not, but he sports a "rad" green hairdo, what looks like a Kukui Nut lei, sunglasses, bare-chested, and bare-footed, shorts that have a single suspender and holds a big "shaka". Pretty cool.
My mother can't stand the Geico cavemen, just because she thinks they're so ugly. Same for their gecko, mainly because she's gravely afraid of lizards. lol
For breakfast cereals, there's some true icons in the industry that have no doubt increased sales and top-of-mind branding for the product they represent over the many decades they've graced box covers and ad promotions. There's...
The likes of Kellogg's Tony the Tiger, Toucan Sam, Dig 'Em Frog, Snap, Crackle & Pop all had me sold when I was a kid, that's for sure.
Back to local business mascots, the Menehune Mac "Menehune" is a cool design. I like his pidgin-laced flash intro on their site.
Another Menehune is the one for Menehune Water Company. Last year a guy dressed up as him for Halloween in Waiks'.
"Mr. Safety" of Hawaii Self Storage is a neat design as well. I dig the plantation hat, if that's what that is.
Mascots aren't always fictional. Sometimes they're the owners of the company. Like Colonel Sanders.
Anyone remember used car dealership owner and spokesperson Lippy Espinda? I hear he popularized the "shaka" sign in his TV commercials, which was also laced with heavy pidgin English punch lines. I don't know, as he was before my time, but I'd love to see those commercials.
Any mascots that you like or dislike? Which ones do you think are effective at selling the product or service, and which ones aren't?
My mother can't stand the Geico cavemen, just because she thinks they're so ugly. Same for their gecko, mainly because she's gravely afraid of lizards. lol
For breakfast cereals, there's some true icons in the industry that have no doubt increased sales and top-of-mind branding for the product they represent over the many decades they've graced box covers and ad promotions. There's...
The likes of Kellogg's Tony the Tiger, Toucan Sam, Dig 'Em Frog, Snap, Crackle & Pop all had me sold when I was a kid, that's for sure.
Back to local business mascots, the Menehune Mac "Menehune" is a cool design. I like his pidgin-laced flash intro on their site.
Another Menehune is the one for Menehune Water Company. Last year a guy dressed up as him for Halloween in Waiks'.
"Mr. Safety" of Hawaii Self Storage is a neat design as well. I dig the plantation hat, if that's what that is.
Mascots aren't always fictional. Sometimes they're the owners of the company. Like Colonel Sanders.
Anyone remember used car dealership owner and spokesperson Lippy Espinda? I hear he popularized the "shaka" sign in his TV commercials, which was also laced with heavy pidgin English punch lines. I don't know, as he was before my time, but I'd love to see those commercials.
Any mascots that you like or dislike? Which ones do you think are effective at selling the product or service, and which ones aren't?
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