Tweet
When did KGMB switch to its new branding? It might have been a while ago, but I only tuned in by accident tonight. The whole "silver and blue" theme with the absurdly '80s-style typestyle and bold, somewhat obnoxious ribbons.
It's too dark, and a little harsh. Like the nightly news from inside the Death Star.
Sister Emmis station KHON changed its graphics and sound package not too long ago. Red and blue, narrow sans-serifs... I know that their music, opening animation, and ribbons are common to dozens of Emmis stations across the country. So I imagine the new KGMB look is also an "out of the box" job.
A real pity. No personality. KGMB's lethargic "one of the good things" intros might have been thorougly out of place, but it was distinctive. And there was just something fittingly pompous about KHON's old fanfare/anthem (two redesigns back, before the 3-D conch shell and slack key guitar). Dan-dan-da-daaa, Dan-dadadan-da-daaa! I can still hear it in my head, years later.
It's too dark, and a little harsh. Like the nightly news from inside the Death Star.
Sister Emmis station KHON changed its graphics and sound package not too long ago. Red and blue, narrow sans-serifs... I know that their music, opening animation, and ribbons are common to dozens of Emmis stations across the country. So I imagine the new KGMB look is also an "out of the box" job.
A real pity. No personality. KGMB's lethargic "one of the good things" intros might have been thorougly out of place, but it was distinctive. And there was just something fittingly pompous about KHON's old fanfare/anthem (two redesigns back, before the 3-D conch shell and slack key guitar). Dan-dan-da-daaa, Dan-dadadan-da-daaa! I can still hear it in my head, years later.
Comment