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Old February 17th, 2013, 10:31 AM
Kalalau Kalalau is offline
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Join Date: Oct 2005
Posts: 1,427
Default Re: Least Favorite National TV Ads

Memorable.. doesn't always work. I remember Anacin ads from when I was a kid, a guy bellowing FAST FAST FAST RELIEF and I have never once bought Anacin because of those obnoxious ads. There is a radio ad for some re fi company with astoundingly irritating female voices singing the company phone number and if I ever want to re fi I will definitely avoid that company. Remembering an obnoxious ad is kind of like remembering a restaurant that gave you food poisoning. Yes, you remember, but avoid. As a group I think insurance companies have fairly amusing ads. But I am not going to change my insurance because of them.

In the last few years lots of advertisers have taken to adding a background track of what I hesitate to call music. Its more like racket. I'm sure there's a technical term for what it is but I don't like it. I do not like any ad that shouts. Thats what the mute button is for. Or, and stations should pay attention to this, the channel change button. We made an interesting discovery. When you push the mute button whats on the screen actually compels attention. You (well, I, anyway) pay attention more with no sound, maybe because we are such visually oriented creatures. Sound very often repels but silence compels.

A friend from England observed about American TV ads that half the ads are for medicines and the other half are for lawyers suing the medicine companies. A bit of an exaggeration but there is some truth there.

Last edited by Kalalau; February 17th, 2013 at 10:42 AM.
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