I noticed that TV station and news branding varies among the many stations around the country.
Here's our current brands for our local TV stations (major networks only):
KHON
Station Brand: KHON2; News Brand: KHON2 News; Slogan: Hawaii's News Channel
KITV
Station Brand: KITV4 Island Television; News Brand: Island Television News; Slogan: Island Television
KGMB
Station Brand: KGMB9; News Brand: KGMB9 News; Slogan: Hawaii's Severe Weather Station
KHNL
Station Brand: KHNL NBC 8; News Brand: KHNL News 8; Slogan: Live, Local, Late Breaking
I know that stations change their branding/logo/slogan every once in a while, but what makes them want to change it? Does the change make it better for them and/or the viewers? For example, FOX2 becoming to KHON2. I just learned that KHON used to be called "Eyewitness News." and KGMB9 used to called their newscasts "Newsroom 9".
This also goes with station logos:
Why do most or even all NBC stations in the country, like KHNL, have to show their NBC Peacock logo? KGMB doesn't show their CBS logo anymore. Or even KITV doesn't even have an ABC logo with their "4" logo. But some stations on the mainland do side by side logos with their respective network affiliation (i.e. FOX, ABC, CBS, etc).
Well, it's just a little something to talk and wonder about. And to even mention about the brandings, logos, and/or slogans of Hawaii TV stations in the past if you folks have any memory. Any favorites, likes, dislikes, thoughts, etc. I know some people might not care to talk about this, but it's something on my mind.
Here's our current brands for our local TV stations (major networks only):
KHON
Station Brand: KHON2; News Brand: KHON2 News; Slogan: Hawaii's News Channel
KITV
Station Brand: KITV4 Island Television; News Brand: Island Television News; Slogan: Island Television
KGMB
Station Brand: KGMB9; News Brand: KGMB9 News; Slogan: Hawaii's Severe Weather Station
KHNL
Station Brand: KHNL NBC 8; News Brand: KHNL News 8; Slogan: Live, Local, Late Breaking
I know that stations change their branding/logo/slogan every once in a while, but what makes them want to change it? Does the change make it better for them and/or the viewers? For example, FOX2 becoming to KHON2. I just learned that KHON used to be called "Eyewitness News." and KGMB9 used to called their newscasts "Newsroom 9".
This also goes with station logos:
Why do most or even all NBC stations in the country, like KHNL, have to show their NBC Peacock logo? KGMB doesn't show their CBS logo anymore. Or even KITV doesn't even have an ABC logo with their "4" logo. But some stations on the mainland do side by side logos with their respective network affiliation (i.e. FOX, ABC, CBS, etc).
Well, it's just a little something to talk and wonder about. And to even mention about the brandings, logos, and/or slogans of Hawaii TV stations in the past if you folks have any memory. Any favorites, likes, dislikes, thoughts, etc. I know some people might not care to talk about this, but it's something on my mind.
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