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Old July 20th, 2009, 03:20 AM
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Default Saying "I approve of this ad" in commericals

This thread is about the practice of saying "I approve of this ad" in commericals.

Last edited by helen; July 23rd, 2009 at 09:05 PM.
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Old July 21st, 2009, 03:22 AM
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Default Re: City Council special election for District 5

I'm not in the district, but I'm rooting for anyone but Matt Matsunaga and Nathaniel Kinney because they both include the "and I approved this message" at the end of their TV commercials. Seriously. I just can't get over the...ignorance? Egotism? Whatever. It's a stupid thing to say and I have no confidence in people who say it.
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Old July 21st, 2009, 03:40 AM
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Default Re: City Council special election for District 5

I agree that it sounds pretty lame, but I believe there are some election laws that require the disclaimer? I'm not totally sure - maybe someone with more knowledge can confirm. I have to chuckle at McKinneys ad disclaimer though - when he says "mom, I owe you one".
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Old July 21st, 2009, 03:45 AM
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Default Re: City Council special election for District 5

Yes. It's required by law for national offices, such as the presidency or congress. It's a stupid law even for those offices, but at least you can't blame the candidates who do it: they have to.

The law is in place so voters know when a malicious ad was paid for by some third party. In cases where the candidate is speaking right to the camera (or in Kinney's case, where his MOM is doing the voice-over) it doesn't make sense to then say "I approved this message," which is grammatically suspect at best. I agree: Kinney's little "I owe you one" tag is cute and endearing. I wish he'd lay off the stupid "I approved this message" crap. So dumb.
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Old July 21st, 2009, 06:24 AM
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Default Re: City Council special election for District 5

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Originally Posted by scrivener View Post
Yes. It's required by law for national offices, such as the presidency or congress. It's a stupid law even for those offices, but at least you can't blame the candidates who do it: they have to.

The law is in place so voters know when a malicious ad was paid for by some third party. In cases where the candidate is speaking right to the camera (or in Kinney's case, where his MOM is doing the voice-over) it doesn't make sense to then say "I approved this message," which is grammatically suspect at best. I agree: Kinney's little "I owe you one" tag is cute and endearing. I wish he'd lay off the stupid "I approved this message" crap. So dumb.
I think we talked about this before.

http://www.hawaiithreads.com/showpos...0&postcount=47

As long as 527 groups are allowed to use audio/video footage of a candidate and take quotes out of context..... as long as those groups are allowed to use sound-alike voice actors to misrepresent the views of candidates, the simple "I approve this message" helps to seperate a candidate's commercial from a deceptive smear ad.

Folks can complain about it all they want. But with campaigns getting increasingly dirtier and deceitful at the state/local level, the "I approve this message" tag is going to become more prevalent as time goes on.
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Old July 21st, 2009, 06:58 AM
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Default Re: City Council special election for District 5

Quote:
Originally Posted by Frankie's Market View Post
Folks can complain about it all they want. But with campaigns getting increasingly dirtier and deceitful at the state/local level, the "I approve this message" tag is going to become more prevalent as time goes on.
Have you seen the Kinney and Matsunaga commercials? It is COMPLETELY unnecessary for either candidate to affirm that he "approves this message." Completely. And the way politics at the county level works in this city, any of the examples of negative campaigning you cite would probably be political death (which in this state lasts maybe ten years, or twenty if you're Mufi) for the guilty party. So the question remains: in the absence of necessity, what reason do these candidates have for providing this affirmation? The only answers I can come up with tell me not to vote for either of them.
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Old July 21st, 2009, 04:32 PM
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Default Re: City Council special election for District 5

Quote:
Originally Posted by Frankie's Market View Post
And if you're automatically not going to vote for any candidate for using that disclaimer, then I guess you'll be voting for some candidate that is too poor to run any commercials.
That's usually what ends up happening.
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Old July 23rd, 2009, 12:24 AM
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Default Re: City Council special election for District 5

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Originally Posted by scrivener View Post
I wish he'd lay off the stupid "I approved this message" crap.
I approved this massage,
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Old July 23rd, 2009, 05:46 AM
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Default Re: City Council special election for District 5

i massaged for approval.
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Old July 23rd, 2009, 06:00 PM
Leo Lakio Leo Lakio is offline
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Default Re: City Council special election for District 5

I improved this missive!
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Old July 23rd, 2009, 09:37 PM
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Default Re: Saying "I approve of this ad" in commericals

They're just practicin' for the big leagues.
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Old July 24th, 2009, 12:16 AM
Walkoff Balk Walkoff Balk is offline
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Default Re: Saying "I approve of this ad" in commericals

Mega Dittos.
You are correct, sir!
Co-sign.
and Sampling from Hit Songs.
Does anyone of these take more creative effort than "I approve this message?"
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Old July 24th, 2009, 07:39 AM
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Default Re: City Council special election for District 5

Quote:
Originally Posted by anapuni808 View Post
but I believe there are some election laws that require the disclaimer?".
You are correct. Matapule had to become very familiar with the laws on this subject in his capacity as a "community organizer" as far back as the 1970's. It is a complex set of laws including the FCC.

The media, (newspaper, television, & radio) are required to give their lowest rate from their rate cards to bonafide political campaign ads if the candidate participates personally in the ad. A tag line at the end of the ad is sufficient to qualify as personal participation. The tag line morphed into the ubiquitous, "I'm King Kamehameha, and I approved this message." as a way to meet several requirements established by various laws.

Media rate cards are based prmarily on advertising volume per month. The political campaign ads requirement is a good one, otherwise the candidate with with more campaign funds could purchase a greater number of media buys per month and get a lower rate than a candidate operating on a shoestring.

Matapule is an appointment for life so he does not have to approve this message.
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