Tweet
"Easier, to Hold, Fold and Read"...
According to the Advertising Director of the Honolulu Advertiser, changes will soon be underway for Hawaii's largest news print circulation.
Most notable will be their move from the Kapiolani Blvd. facility to their new multi-million dollar press in Kapolei. This transition is to take place some time between June and August.
When they are fully operational at the Kapolei press, the paper format will change to the current industry standard, which Star Bulletin is already using.
The current Advertiser display page is 13" width x 21.5" depth (height). The new standard will be 11.50" width x 20" depth (height). In comparison, the Star Bulletin's current display page is 13" width x 21.5" depth (height).
So The Advertiser's new format will be slightly shorter and narrower than folks are used to. This also makes it about 1-1/2" shorter than the Star Bulletin. Never-the-less, expect to see much improved offset capabilities and more expansive use of color pages than before. Their new press will also have the ability to run up to 70,000 papers/hour.
Honolulu Advertiser boasts a current market circulation of 342,310 daily readers and 440,485 Sunday readers.
From a Desktop Publisher's persective, this "industry standard" that Star Bulletin and Advertiser will adhere to will make formatting for the competing service bureaus that much EASIER. That's always a good thing!
According to the Advertising Director of the Honolulu Advertiser, changes will soon be underway for Hawaii's largest news print circulation.
Most notable will be their move from the Kapiolani Blvd. facility to their new multi-million dollar press in Kapolei. This transition is to take place some time between June and August.
When they are fully operational at the Kapolei press, the paper format will change to the current industry standard, which Star Bulletin is already using.
The current Advertiser display page is 13" width x 21.5" depth (height). The new standard will be 11.50" width x 20" depth (height). In comparison, the Star Bulletin's current display page is 13" width x 21.5" depth (height).
So The Advertiser's new format will be slightly shorter and narrower than folks are used to. This also makes it about 1-1/2" shorter than the Star Bulletin. Never-the-less, expect to see much improved offset capabilities and more expansive use of color pages than before. Their new press will also have the ability to run up to 70,000 papers/hour.
Honolulu Advertiser boasts a current market circulation of 342,310 daily readers and 440,485 Sunday readers.
From a Desktop Publisher's persective, this "industry standard" that Star Bulletin and Advertiser will adhere to will make formatting for the competing service bureaus that much EASIER. That's always a good thing!
Comment